Advertising Network

  1. TBC Media

    TBC Media offers a variety of products, from print to mobile.
    To find the right solution for your business, try our Media Planner.
    Use the 'Buy Now' option and save 10%.

  2. is the local online source
    for community news, local news, and classifieds.

  3. Tehachapi News

    The printed edition of Tehachapi News is read by
    39% of the adults living in Tehachapi.

    Scarborough Research 2013 R2
  4. Kern Business Journal

    Kern Business Journal is a bi-monthly publication that has 7,500 magazines directly mailed to Kern County business professionals.

    Scarborough Research 2013 R2
  5. is Kern County's
    largest source of home listings.

  6. B Well Magazine

    Bakersfield Wellness Magazine focuses on health and wellness
    issues and reaches over 45,000 consumers in Bakersfield
    and nearby communities.

    Scarborough Research 2013 R2
  7. First Look

    First Look is a live simulcast that runs
    7AM-10AM weekdays on

  8. Bakersfield Voice

    Bakersfield Voice is a "total market coverage" product
    delivered to over 157,000 homes in greater Bakersfield.

    Scarborough Research 2013 R2
  9. has over 286,000 page views
    with an average time spent per visit of over 4 minutes.

    Google Analytics January 2014
  10. Bakersfield Life Magazine

    Bakersfield Life Magazine reaches over 58,000 consumers
    in Bakersfield and 10,000 in nearby communities.

    Scarborough Research 2013 R2
  11. is Kern County's most popular website
    with over 3.7 million page views per month.

    Google Analytics January 2014
  12. The Bakersfield Californian

    The Bakersfield Californian daily newspaper reaches
    over 104,000 consumers in Bakersfield and over
    24,000 in nearby communities.

    Scarborough Research 2013 R2
  13. has over
    270,000 unique visitors per month.

    Google Analytics January 2014


The Bakersfield Californian is a daily newspaper that focuses on local, entertainment, business and community news; and classifieds.

Online and are more than the online home of The Bakersfield Californian - we're Kern County's most popular website and the leader for local news, sports and entertainment. We also have a network of niche sites from classifieds to community.

Live Video, in partnership with American General Media produces First Look, a live streaming video show that runs from 7 to 10 a.m. weekdays. also produces B Varsity, RoadRunner Rundown, Condors Unleashed, The Real Estate Show and more.

Digital Agency

Let B Local Digital help you with the development and management of your online marketing needs. We offer Social Media Services, Reputation Management, Blog, Email Marketing and more.


Learn more about Bakersfield Life, our premier monthly magazine focuses on our community and living in Kern County. Our quarterly magazine, B Well focuses on living and eating healthy, ways to stay fit and creating awareness for local organizations.


The Senior Directory and Healthcare Guide publishes in July and includes topics on caregiving support, senior activities, insurance, nutrition and more.


The Bakersfield Californian holds between 2 and 4 community events each year from health fairs to cooking shows. Each event provides special sponsorship opportunities to showcase your services and products.

TBC Mobile

TBC Mobile is The Bakersfield Californian's mobile site for the complete local, breaking news, sports and traffic and more for a mobile device. Mobile apps are available for iPhone/iPod Touch and Andriod.


Californian Staff

Contact Us
John Wells
Senior VP Revenue & Marketing
(661) 395-7227
Aryana Torrence
Recruitment & Call Center Manager
(661) 395-7322
Lisa Whitten
Local Retail Advertising Manager
(661) 395-7563
Gunter Copeland
Medical & Online Sales Manager
(661) 395-7385
Claudia Elliott
Tehachapi News General Manager
(661) 823-6360

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